The Scottish Pulmonary Vascular Unit (SPVU) was founded in 1990 and aims to provide the highest quality of care for all patients with pulmonary hypertension in Scotland.

Scope
Scope


To fully understand the requirement, we developed two pieces of research to understand what patients and specialists think about SPVU, their communication, website, and brand image.
To fully understand the requirement, we developed two pieces of research to understand what patients and specialists think about SPVU, their communication, website, and brand image.

Brand strategy
Brand strategy



When creating the web site design, all the aspects of UX were focused on patients data
When creating the web site design, all the aspects of UX were focused on patients data


